Ericsson Australia

[Campaign Strategy] [Integrated Campaigning] [Campaign Narrative] [Digital History] [Podcast Concept] [Podcast Strategy]

In a time of conspiracy theories and security fears over the roll-out of 5G globally, Ericsson wanted to take the timely opportunity of its 130-year anniversary in Australia to remind us all of their unparalleled contribution to telecommunications and our cultural way of life.

During my time as Head of Strategy at Archetype Sydney, I led the creation of Ericsson’s ‘130 years and counting’ campaign, including the writing and design of a digital history, and the concept and production of Ericsson’s ‘Tech Cetera’ podcast.